It’s possible to bend language to your will, to invest extraordinary amounts of effort and care to make words do what you want them to do.
Our culture celebrates athletes that shape their bodies, and chieftains who build organizations. Lesser known, but more available, is the ability to work on our words until they succeed in transmitting our ideas and causing action.
Here’s the thing: you may not have the resources or the physique or the connections that people who do other sorts of work have. But you do have precisely the same keyboard as everyone else. It’s the most level playing field we’ve got."
Seth Godin on doing the word.
To do it well, bookmark this evolving library of notable advice on writing from celebrated authors, then revisit Steven Pinker on the art and cognitive science of effective writing.